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We live in a fast, connected, media-savvy world. And people are judged in the blink of an eye. No, really. In the blink of an eye.
A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face, and that longer exposures don’t significantly alter those impressions.
When people want to connect with you, do business with you, they search you out. They find your image on your website or on social or professional media and that's it. The die is cast.
Let's create imagery that tells your story from the moment your prospective client sees you. Before the blink of an eye.
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